As per Counterpoint Report Q1 2023, Fire-Boltt, a homegrown smart wearable brand, has taken the second spot in the global smartwatch market with 9% market share, surpassing industry giants like Samsung and Huawei. This marks a significant achievement for Fire-Boltt, which entered the smartwatch category just 3 years ago.
Fire-Boltt’s shipments increased by three times, the brand registered a 57% growth in this quarter, and registered a 121% YoY growth in Q1 2023.Fire-Boltt has experienced phenomenal growth since its first smartwatch launch in October 2020, leapfrogging from 0.3% to 11.6% within a year. In 2022, it became the No.1 smartwatch brand, capturing a market share of 24.6% and registering a 2000% YOY growth. Fire-Boltt has set a benchmark in the smartwatch market with its commitment to innovation, quality, and customer satisfaction.
Commenting on this latest milestone, Fire-Boltt Co-FoundersArnav Kishore and Aayushi Kishore said, “We are extremely honored and proud to place an Indian brand in the league of global frontrunners. This milestone is a testament to our strongfocus oninnovation, quality, and affordability.”
