The Board of Control for Cricket in India (BCCI) & adidas has announced a brand-new partnership as the kit sponsor for the BCCI. The contract, which runs through to March 2028, will give adidas exclusive rights for manufacturing kit across all formats of the game.
adidas will be the sole supplier for all match, training & travel wear for the BCCI- including the men’s, women’s & youth teams. Starting June 2023, Team India will be seen in the three stripes for the very first time and will debut their new kit during the World Test Championship Finals.
Cricket is the most popular sport in India, with sellout crowds, increased elite competition and grassroots growth. It has also evolved with a world class youth system, a leading domestic league and a cricketing identity that is respected globally. adidas partnering with BCCI to promote sports in India Jay Shah, Honorary Secretary, BCCI said “its rich historical legacy in sports, world-class products, and strong global reach, adidas will play an important role in driving the performance and future success of different categories of Indian cricket”.
