Forest Essential’s new initiative Yuvati Selection

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The ancient Ayurvedic idea of Yuvati relates to the period of time when a teenage girl reaches adulthood and transitions into womanhood. In order to promote and contribute to the aspirations of young girls and children across the nation, Forest Essentials has established the Yuvati Selection.

Yuvati is presented by Maleesha Kharwa a 14-year-old content creator on a mission to challenge societal stereotypes and class & caste. Forest Essentials aims to empower Maleesha with education, and help her achieve their dream of becoming a supermodel.

The Yuvati Selection will donate a percentage of proceeds to Project Paathshala, a social initiative run by SEF and supported by Forest Essentials. The Yuvati collection features a large box, filled with 7 products for face and bath, priced at INR 4,950, and a small box for INR 1,800 containing four products. The boxes are available in-stores and online at www.forestessentialsindia.com 

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