Mahindra & Mahindra Financial Services Limited (Mahindra Finance) has partnered with IBM (NYSE: IBM) to introduce a groundbreaking super app, signaling a significant advancement in financial technology. This collaboration aims to cater to the diverse needs of consumers across India, providing them with a unified digital platform to access a wide array of financial services seamlessly.
The super app, envisioned as a 24×7 single digital gateway, will consolidate Mahindra Finance’s extensive portfolio of vehicle and non-vehicle lending businesses, including personal loans, enterprise loans, mortgage loans, leasing solutions, payments, fixed deposits, insurance solutions, and investment & wealth management services. By leveraging IBM’s consulting, industry, and technology expertise, the app is poised to become a strategic growth driver for both Mahindra Finance and the broader financial sector. Raul Rebello, MD & CEO-Designate of Mahindra Finance, highlighted the strategic significance of the super app, stating, “This initiative underscores our commitment to accelerating the delivery of digital financial solutions and enhancing customer experiences. The super app will enable us to offer hyper-personalized solutions tailored to the needs of emerging India.”
IBM Consulting will employ human-centered design methodology and hybrid cloud capabilities to enhance the app’s user experience and security. Rishi Aurora, Managing Partner of IBM Consulting India & South Asia stated the transformative potential of super apps in redefining customer engagement and driving innovation in the financial services industry.
