On the occasion of Father’s Day, one of India’s leading Life Insurance Companies, Tata AIA Life Insurance launched a special digital campaign titled ‘Jaadui Pocket Ka Secret’ (the Secret of the Magic Pocket) that revealed the true secret of how fathers can make dreams of their children come true. Commenting on the film, Girish Kalra, Chief Marketing Officer, Tata AIA Life Insurance said, “As the bread earner of the family, a father makes many silent sacrifices so that his children are protected and well cared for. That is why he is our first superhero, the embodiment of love, care, strength, and all the qualities we strive for.
Through this emotionally touching film, we want to pay tribute to all fathers who work tirelessly to ensure the financial security of their loved ones. Our Guaranteed Income plan is the right way fathers can plan for fulfilling the aspirations of their children through prudent financial planning.”
Tata AIA’s campaign film underscores the importance of financial provision as a critical part of being a responsible provider for the loved ones in the family. It showcases the journey of a son, who has always seen his father fulfil his dreams through his magic pocket. Developed and produced by Forrest Films, the film stars Rajat Kapoor, one of India’s most sought-after actors in the role of the father. The film ends with the message that this magic is possible with Tata AIA’s Fortune Guarantee Plus Savings Plan, which offers Guaranteed Regular Income all through the policy period.
