AARI plans to introduce ‘My SR My Way’, a color customization platform

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For the entry-level premium segment, Adishwar Auto Ride India Pvt. Ltd (AARI) has unveiled two Neo-Retro bikes from the Hungarian brand KEEWAY, the Uber Cool SR 250 and Unpretentious SR 125. While the SR 250 will start to be delivered on June 17, the SR 125 is now available for purchase.

Adishwar Auto Ride India is introducing a specially curated Annual Maintenance Contract (AMC) for the SR 250 and SR 125 to provide customers with maintenance benefits such as discounts on spares, accessories, labor charges, engine oil, and price protection from labor rate revisions. AARI has announced a lucky draw for the first 500 deliveries of the Keeway SR 250, with 100% cashback, and the ‘My SR My Way’ platform, allowing customers to showcase their unique personalities through their SR models. The Keeway SR 250 and SR 125 will be readily available at dealerships in the 3 existing standard colors – Glossy White, Glossy Red, and Glossy Black. Customers can contact the nearest Benelli | Keeway authorized dealers for more information.

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