Mankind Pharma House AcneStar has roped in Rashi Khanna as the new face of the brand to better engage with the audience.
Given Raashi Khanna’s popularity across the spectrum through her films and shows across languages, mediums and genres, the brand aims to intensify its reach pan India with a TVC.
Commenting on the collaboration, Raashi Khanna said, “Acne and skin concerns are universally sensitive issues and as youngsters, we are always looking for easy and safe ways to get clear acne-free skin. AcneStar employs scientific brilliance to introduce a product that provides reliable solutions for skincare, I am delighted to be associated with a brand that is also committed to the public interest and better quality of life.”
Speaking at the event, Joy Chatterjee, Associate Vice President, Sales & Marketing, at Mankind Pharma said, “We are very excited to have Raashi Khanna as the face of AcneStar. To expand our visibility and strengthen our foothold in the market, we were looking for an image that is well recognized by the audience. And considering that the actress is quite popular and at the same time resonates with the brand proposition, we collaborated with her to drive visibility among the target audience. This will further help us in increasing the recall value of the brand among the masses. Moreover, the audience’s trust in the actress will help drive brand authenticity at the same time.”
