AWL Agri Business Ltd. (formerly AdaniWilmar Ltd.) has expanded its footprint in the personal care segment with the launch of AlifeGondhoraj&Neem Soap in West Bengal. Combining the invigorating aroma of Gondhoraj lime with the purifying properties of neem, the new variant aims to capture the growing demand for nature-based skincare solutions.
The product rollout is supported by a robust 360-degree marketing campaign, including a high-impact TV commercial directed by Dibyendu Bose, digital promotions, cinema branding, and on-ground activations. Alife’s strategic focus on regional preferences highlights its commitment to offering locally resonant products in the highly competitive FMCG landscape.
Available across major retail outlets and e-commerce platforms in West Bengal, AlifeGondhoraj&Neem Soap is positioned to strengthen AWL’s growing presence in the home and personal care category, while reinforcing its innovation-driven market strategy.
