Amazon India is expanding its Mission GraHAQ campaign to North Eastern states to educate and empower consumers about online shopping. The campaign, set to launch in Aizawl, will feature interactive radio programs on All India Radio’s 29 North East stations in nine local languages, aiming to provide a secure and trustworthy digital shopping experience.
Amazon plans to broadcast interactive radio programs on All India Radio’s 29 North East stations in nine local languages to educate consumers in Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura about safe online shopping. Mr. Lalmuansanga Ralte, Registrar, Mizoram State Consumer Redressal Commission said, “I am happy to see Amazon launching its ‘Mission GraHAQ’ initiative to spread awareness across the northeast which has a fast growing community of internet users.” Adding to that Mr. Chetan Krishnaswamy, Vice President of Public Policy at Amazon India, commented that “Consumers in North Eastern states are embracing online shopping at a fast clip, thanks to increased choice and convenience, and we want to spread our message to as many of them as possible leveraging the strong reach of All India Radio.”
Amazon launches a three-month campaign on October 31 on All India Radio to educate consumers about safe online shopping and protect them from bad actors. The campaign has reached lakhs in 100+ cities across six states and organised nearly 400 street plays in local languages to promote trustworthy online shopping.
