Amazon India is expanding its consumer awareness campaign, Mission GraHAQ, to Agartala, Imphal, & Gangtok to educate and empower customers about online purchasing while also creating a trustworthy and safe experience for digital shoppers. Amazon will create interactive radio shows that will air three times a week on All India Radio.
The radio spots will be aired in Hindi, Bengali, Assamese, Nagamese, Garo, Khasi, Nepali, Manipuri, and Mizo languages most spoken in the region. The three-month-long campaign, launched on All India Radio on October 31, aims to proactively inform and educate consumers in Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura about safe online shopping and reiterate its commitment to protect consumers from bad actors.
The initiative has opened avenues for many individuals to access vital information effortlessly, fostering a safer and more informed consumer environment. Speaking about the campaign Chetan Krishnaswamy, Vice President of Public Policy at Amazon India, said, “Our customers are central to our efforts and we are committed to maintaining an online shopping environment that is convenient, rewarding and safe.”
