Amazon India is expanding its consumer awareness campaign, Mission GraHAQ, to the North-Eastern state of Arunachal to educate and empower customers about online purchasing while also creating a trustworthy and safe experience for digital shoppers. Amazon will create interactive radio shows that will air three times a week on All India Radio Itanagar.
Amazon will produce interactive radio programs broadcasted thrice a week on All India Radio’s 29 radio stations in nine local languages most spoken in the region. The three-month-long campaign, launched on All India Radio on October 31, aims to proactively inform and educate consumers in Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura about safe online shopping and reiterate its commitment to protect consumers from bad actors. The initiative has opened avenues for many individuals to access vital information effortlessly, fostering a safer and more informed consumer environment.
Speaking about the campaign Mr. Pema Khandu, Honourable Chief Minister of Arunachal Pradesh, said, “I firmly believe that Mission GraHAQ, with its innovative strategy, stands as a beacon of inclusivity, bridging gaps and nurturing a well-informed consumer base. Your initiative has opened avenues for many individuals to access vital information effortlessly, fostering a safer and more informed consumer environment.”
