American Tourister is a well-known international luggage brand that has stood tall for the past 90 years. With the design ethos of American Tourister bags reflecting vibrant, joyful and trendy backpacks as well as luggages, the brand beckons resilient, efficient, and trendy products. Moreover, it emphasizes on making traveling fun and adventurous.
The partnership with Virat Kohli, the brand ambassador of American Tourister, has been going strong for seven years. The new campaign encourages travellers to unleash their adventurous side and surpass their inhibitions. The duo have delivered striking and offbeat campaigns. The “Born To Cross Boundaries” campaign challenges people to embrace the unexplored side of themselves and pushes past their personal boundaries.
American Tourister luggage is built to celebrate the spirit of true traveller who is willing to explore and have fun when travelling across the world. The TVC captures the spirit of true traveller who is willing to explore and have fun while travelling. Speaking about the campaign, Jai Krishnan, CEO Samsonite India stated, “It is a brand designed to honour the spirit of pushing our boundaries and crossing our fear”. Adding to this Raj Kamble, Chief Creative Officer of Famous Innovations, said, “We’re thrilled to have worked with Virat Kohli and American Tourister to create such an impactful campaign.”
