National, 8th March 2024 – In a bold move to mark International Women’s Day, Amrutanjan Health Care Limited announces its continued dedication to empowering women and girls through its initiative, #PowerToBeYou. The campaign, spearheaded by Amrutanjan Comfy, a leading menstrual hygiene brand, takes aim at eradicating period poverty in India, emphasizing every woman’s right to manage her menstrual health with dignity and confidence.The #PowerToBeYou campaign strives to revolutionize communities by granting women access to affordable, high-quality menstrual hygiene products. Through education, advocacy, and ensuring product accessibility, Amrutanjan Comfy aims to forge a healthier and more equitable future for women across the nation.
For years, Amrutanjan Comfy has led the charge against period poverty in India. Through its flagship initiative, Project Disha, the company has impacted 10 states, 900 towns, 400 schools, reaching 4.8 lakh students, and engaging with 100 Anganwadi centers nationwide to promote menstrual hygiene awareness and break down barriers to access.In celebration of Women’s Day, Comfy has launched an initiative to support women police officers in managing period pain. Following a successful pilot in Chennai, the initiative aims to expand its reach to cities nationwide, raising awareness about menstrual health and providing relief for women experiencing period discomfort.
Mr. S. Sambhu Prasad, Chairman & Managing Director of Amrutanjan Health Care Limited, expressed, “As a purpose-driven organization, we’ve been steadfast in advocating for menstrual health awareness and accessibility. Every woman deserves access to safe menstrual care products. Through Comfy, we’re committed to empowering women to embrace their menstrual cycles confidently. The #PowerToBeYou campaign embodies our dedication to fostering a society where period dignity is a fundamental right.”
