Recently the first Apple Retail store was launched in India and its CEO Tim Cook too visited the country. He shared his exciting about marketing in India during an earning call for Apple.
The CEO said, “I was there to see it for myself, and I couldn’t have been more delighted by the excitement and enthusiasm of the customers, developers, creators and team members I got to spend time with.”
Cook continued to say more about the business started in India.
According to the reports, India is a growing market for iPhones and other Apple hardware and services over the last few years. In 2022, iPhones crossed 4 per cent of the overall smartphone shipments in the country, up from a mere 1 per cent in 2019. This number could cross 5 per cent in 2023.
