Arunachal Pradesh’s Department of Health & Family Welfare and USAID’s MOMENTUM Routine Immunization Transformation and Equity Project conducted a State Media Sensitization Workshop on Intensified Mission Indradhanush 5.0 (IMI 5.0), attended by Marge Sora, MD NHM and State Immunization Officer Dr. D Padung. The meeting emphasized vaccinating eligible children and strengthening immunity amid challenges, with media representatives, health officials, and community stakeholders promoting Intensified Mission Indradhanush 5.0 success.
IMI 5.0 aims to improve vaccination coverage by targeting populations with barriers and ensuring children are included in routine immunization activities. Training is conducted at state, district, and block levels, focusing on children aged 0-5 years who have not received vaccines. The initiative aims to provide life-saving vaccinations to every eligible child, marking a significant milestone in the nationwide effort to eliminate Measles and Rubella.
Dr D Padung, State Immunization Officer said, “Through the combined efforts of The MOMENTUM Routine Immunization Transformation and Equity Project, along with other immunization partners, our healthcare teams, and the backing of our community, we are steadfast in creating a lasting positive influence on the well-being of our children and fostering a stronger, healthier state. Adding to that Marge Sora, MD NHM, highlighted the crucial role of the media in IMI 5.0, ” It is firmly believed that by addressing vaccination barriers and implementing a targeted approach, a substantial positive impact can be made in safeguarding the health and well-being of our children and pregnant women.’’Dr. Gopal Krishna Soni, Project Director of MOMENTUM Routine Immunization Transformation & Equity Project, believes a strong partnership between healthcare providers, media, and the community can overcome vaccine hesitancy and promote a healthier, disease-free society. He said, “By joining forces and fostering a strong partnership between healthcare providers, the media, and the community, we are confident in our ability to overcome vaccine hesitancy and pave the way for a healthier and disease-free society”.
