Business Correspondent

Melorra #TheValentineCollection includes couple bands and a range of trendy rings, pendants, bracelets, and earrings in gold, diamond and gemstones. The brand has also launched a digital ad campaign #PartnerinSuccess, putting forth the message that gifting is not a one-way street. This campaign primarily targets men and women between the ages of 25 and 40 and offers jewellery starting at INR 3000. Speaking on the launch, Saroja Yeramilli, Founder & CEO said, "Valentine's Day has become increasingly popular in India with couples celebrating their love and partnership." Melorra is one of India’s fastest-growing D2C brands and it offers lightweight and…

The World Gold Council’s Gold Demand Trends Report reveals an annual gold demand (excluding OTC) in 2022 increased by 18% year-on-year, hitting 4,741t – the highest annual total since 2011. Demand for gold was boosted by hefty central bank-buying and persistently strong retail investment. Gold bars and coins continued to hold favour with investors in several countries around the world, which helped to offset weakness in China. Total European gold bar and coin investment for 2022 surpassed 300t, aided by persistently robust German demand. The increase was the result of two factors: a notable slowdown in ETF outflows and strong…

South African Tourism has announced its participation at South Asia’s leading travel show, SATTE 2023 for the third consecutive year. The tourism board is geared up to promote South African provinces, unique experiences and unveil its plans for the year. The board will also host closed room trade and corporate events on 09thand 10thFebruary respectively. Ms. Neliswa Nkani – Hub Head – Middle East, India and South East Asia, South African Tourism, and few key executives and board members from South African Tourism, will give a briefing on the sights, sounds and taste of South Africa at DLF Avenue, Saket,…

Medtronic plc (NYSE: MDT) has announced the appointment of Michael Blackwell as Vice President of India Medtronic Pvt. Ltd., effective January 2023. In this role, he will be responsible for sales, marketing, and commercial operations of Medtronic’s India business. Michael will be appointed as the Managing Director of Medtronic India in due course. Michael succeeds Madan Krishnan, who has been leading the dynamic India market and is now transitioning to a global role in the US as Vice President & CFO of Medtronic’s Medical Surgical portfolio. Michael joined Medtronic in 2006 and has worked in various markets globally. With a…

Hero MotoCorp, the world's largest manufacturer of motorcycles and scooters, today launched the new 110cc scooter –Xoom. Launched in three variants – Sheet Drum, Cast Drum and Cast Disc, Hero Xoom scooter is available at Hero MotoCorp dealerships across the country at an Introductory price of INR 68,599 (LX -Sheet Drum), INR 71,799 (VX - Cast Drum) and INR 76,699 (ZX-Cast Drum). The Hero Intelligent Cornering LightTM(HiCL)makes its debut in the 110cc segment with Hero Xoom. HiCL illuminates the dark corner areas with an unrivaled bright, clear light when the rider is taking a turn or heading into curves. The…

Toyota Kirloskar Motor (TKM) has announced the prices of the Urban Cruiser Hyryder’s CNG variants. TKM had earlier announced its foray into the CNG segment with the launch of Toyota Glanza and Urban Cruiser Hyryderin November 2022. The new CNG variant available in the Urban Cruiser Hyryder is equipped with a 1.5-liter K-series engine & 5 Speed Manual Transmission, as well as a host of awesome features to ensure top performance and a mileage of 26.6 KM/KG. The price of Urban Cruiser Hyryder’s CNG variants starts from 13,23,000. Commenting on thesameMr Atul Sood, Vice President, Sales and Strategic Marketing said,…

Axis Mutual Fund has announced the launch of their new fund offer –Axis Business Cycles Fund, an open ended equity scheme following business cycles based investing theme. The NFO opens on 2nd February 2023 and closes on 16th February, 2023. The scheme will be managed by Mr. Ashish Naik. The new fund will track the NIFTY 500 TRI and the minimum investment amount would be Rs. 5000 and in multiples of Rs. 1/- thereafter. The fund will have a cycle-driven portfolio. During slowdowns, or uncertain times, the portfolio would tilt to counter cyclical themes or companies that would be in…

This season, experts have cautioned that Flu burden could be significant, due to a worrying phenomenon of 'immunity debt' worldwide. This is the lack of exposure to common viruses because people were social distancing and wearing masks over the past two years. Now, with pandemic restrictions lifted, the population's susceptibility for influenza infection is estimated to have increased by 10 to 60 per cent. To protect against the flu, here are 3 steps you can take: 1. Get yourself and your family fully vaccinated – follow the pediatric vaccine schedule for children, and get an annual flu shot for adults.…

KEI Wires & Cables has announced a new ad campaign to strengthen the youth of the nation. Just like the brand’s commitment to its customers, the film thoughtfully throws light on instances where every character is determined to work towards their goal, despite facing numerous tensions. KEI aims to connect with the younger generation and urges them to not lose sight of their goals. With rising aspirations of this generation and the usage of heavy electronic gadgets, the brand commits to supporting its customers with reliable wires that are long-lasting and can take heavy amounts of load, circling back to…

Dettol Banega Swasth India has launched 'A Pathway from Hygiene to Wellness' a coffee table book at Jaipur Literature Festival 2023. The most fabulous literary fest, Jaipur Literature Festival 2023 witnessed a focus on agenda- hygiene and health is inseparable. Curated by Outlook and Reckitt, the book is edited by Mr. Ravi Bhatnagar, Director, External Affairs and Partnerships, SOA,Reckitt as Guest Editor. The book written by top policymakers and leading practitioners from diverse backgrounds focusing on India’s journey to universal hygiene to protect, heal, and nurture in the relentless pursuit of a cleaner and healthier world. The book was launched…