Priyanka Bhowmick, Author at

09 Mar

Surf excel becomes HUL’s first $1 billion brand

Priyanka Bhowmick0 CommentsBusinessBusiness, India

Surf, the original market leader in the detergent category, was ousted from the top spot in 1985 by Ahmedabad-based Nirma's namesake brand. This prompted HUL to launch a low-cost wheelie to take on the new rival, occupying the top spot. It held the position from the early 1990s until 2012, when it was superseded by Kanpur-based watch brand RSPL. However, Surf left behind both the wheel and the clock three years earlier. Hindustan Unilever's Surf Excel detergent brand is set to cross $1 billion in annual sales by 2022, becoming the first brand in India to achieve this milestone in…

09 Mar

Viacom18 ropes in MS Dhoni as brand ambassador

Priyanka Bhowmick0 CommentsBusinessIndia

The Indian media conglomerate, Viacom18 has announced former Indian captain Mahendra Singh Dhoni as its new brand ambassador. In this collaboration, MSD will work closely with Viacom18 to enhance the company's vision of making digital the primary destination for sports enthusiasts to enjoy their favorite sports. In addition, the Chennai Super Kings (CSK) captain will be featured in a number of Viacom18 initiatives across JioCinema, Sports18 and their social media handles. The 41-year-old will also be seen in JioCinema's upcoming Tata Indian Premier League (IPL) campaign. Commenting on this development, MSD said, "I truly believe that the best of sports…

07 Mar

The teaser of Sauvik Dey’s ‘Borfi’ has received a huge response from movie lovers

Priyanka Bhowmick0 CommentsEntertainment, West BengalEntertainment, India

The famous director and writer of Bengali films Souvik Dey's upcoming movie "borfi" is a murder mystery produced by Meena Sethi Mandal under MS Films & Productions whose teaser is out and getting a warm response from the people. The story of the movie is about the murders that occurring in the city of Calcutta, which police suspect is done by some mysterious serial killer, and police are up to this case and trying to solve the case and stop more massacres. Actress Chandreyee Ghosh is playing the title role in the film "Borfi". The movie is all about the…

07 Mar

7UP unveils new brand positioning through the summer campaign

Priyanka Bhowmick0 CommentsBusinessIndia

7UP launches its super-duper refreshing summer campaign with brand ambassador and superstar Rashmika Mandanna. The film showcases Mandanna's experience with 7UP as it brings to life the brand's new positioning 'Super Duper Refresher' across India. Beginning on a bright sunny day, the new film shows Mandanna requesting 7Up from a shopkeeper. The shopkeeper gives her a cold bottle of 7UP, but he does so cautiously, much to her surprise. Mandana opens the bottle of 7UP, and the scene shifts to a distant glacier, where a drop of water, creatively depicting refreshment, begins to travel across the snow-capped mountains as it…

06 Mar

Kiara Advani replaces Katrina Kaif as Slice brand ambassador

Priyanka Bhowmick0 CommentsBusinessEntertainment, India

Teaming up to make a bold statement in the summer of 2023, Slice® has roped in Bollywood diva and superstar Kiara Advani as its brand ambassador. The brand also launched its new energizing and fun summer campaign 'Aam Ka Ehsaas'. Sabse Khas' featuring popular stars in an exclusive brand event. Hours after teasing this big reveal, Kiara posted a video on her Instagram handle in which she is seen in a brand new avatar. Sharing with the video, Kiara wrote, '", “Aisi khusbhoo, aisa ras @slice_india bana hai raseele aamon se bas! Kya aapne Slice try kiya(Such a fragrance, such…

04 Mar

Kurkure ropes in Sara Ali Khan as its new brand ambassador

Priyanka Bhowmick0 CommentsEntertainment, IndiaEntertainment, India

PepsiCo-owned snacking brand Kurkure has roped in Bollywood star Sara Ali Khan as its new brand ambassador, replacing actor Akshay Kumar. She made the announcement with an Instagram reel that shows her with a packet of Kurkure. The reel has been viewed over 50K times in just 10 minutes since it appeared! https://www.instagram.com/reel/CpSFNInIiR6/?utm_source=ig_web_copy_link In her instagram post she wrote, "Finally I can tell you all happily. I’m part of this chatpatta Family ️ Ab Kurkure mai lagega Sara ka tadka! Everyone should enjoy it all ladies and ladka♀️ Iss family mai masala na hoga kam Fine for masti, tasty, zayekedar…

03 Mar

Actress Kiara Advani Replaces Katrina As Slice Brand Ambassador

Priyanka Bhowmick0 CommentsBusiness, Entertainment

Actress Katrina Kaif has been replaced by Kiara Advani as the brand ambassador of mango drink brand, Slice. Kiara posted the video of the advertisement featuring herself with a slice bottle in hand on her instagram account. As soon as she posted the video there was a mixed reaction from the fans. Some was very happy seeing Kiara advertising Slice while others missed Katrina and said they can't imagine slice without Katrina.

03 Mar

Sanjay Goel is the new chairman of ICC North Bengal

Priyanka Bhowmick0 CommentsBusiness, North Bengal, West Bengal

Sanjay Goel has been elected as the new chairman of the Indian Chamber of Commerce (North Bengal). Nishant Mittal has been in this position for a long time. Umang Mittal was elected as the Vice Chairman. After receiving the new responsibility, Sanjay Goel said, 'Industry is not an easy matter. The covid situation of the last two years has made this process more difficult. Even so, I would like to take the advice of all the entrepreneurs in this area toward success.' The annual general meeting of ICC North Bengal also held a long discussion on the outline of the…

02 Mar

FIR lodged against Shah Rukh Khan’s wife Gauri in Lucknow

Priyanka Bhowmick0 CommentsBusiness, Entertainment, IndiaEntertainment, India

The complainant alleged that the flat located at Tulsiyani Golf View in Sushant Golf City area of Lucknow was given to someone else.An FIR has been filed against Bollywood actor Shah Rukh Khan's wife and designer Gauri Khan. A case has been registered under Section 409 (criminal breach of trust) of the Indian Penal Code against Gauri Khan. The complaint was filed by Mumbai resident Yashwant Shah, who alleged that the company -- of which Gauri was the brand ambassador -- failed to give possession of a flat despite charging Rs 86 lakh. The complainant alleged that the flat located…

01 Mar

Deepika Padukone named as Qatar Airways ambassador

Priyanka Bhowmick0 CommentsEntertainment, IndiaEntertainment, India

Bollywood actress Deepika Padukone has been appointed as the global brand ambassador of Qatar Airways. Padukone made the announcement on her Instagram account. The actress captioned the Instagram post, “Thrilled to be announced global brand ambassador for @qatarairways! Because there’s nothing else quite like it…,” https://www.instagram.com/reel/CpNKrwfO_dN/?utm_source=ig_web_copy_link Deepika Padukone shared a clip on Instagram of herself enjoying lobster tails and surfing through the on-board entertainment system on a Qatar Airways flight. Padukone is the house ambassador of Louis Vuitton and the face of Levi's, the world's largest denim company.