24
Oct
Tata Salt, the pioneering brand in iodized salt, marked World Iodine Deficiency Day (WIDD) by reinforcing its commitment to addressing iodine deficiency disorders (IDD) in children throughout India. As a trusted household name since 1983, Tata Salt has been at the forefront of educating consumers about the importance of iodine, a critical micronutrient for mental and physical development during early childhood. Despite the challenges highlighted in the 2018-19 India Iodine Survey, which found that only 55% of the population recognizes the benefits of iodized salt, Tata Salt is dedicated to increasing awareness and accessibility. Deepika Bhan, President of Packaged Foods…