Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Limited, has announced the launch of 50 new agency offices under its ‘Bharose Ka Address’ initiative, significantly expanding its distribution network across Tier 2 and Tier 3 markets in India. The new offices have been opened across states including Uttar Pradesh, Odisha, West Bengal and Assam, while the company has also strengthened its presence in key metro cities such as New Delhi-NCR and Bengaluru. The expansion is aimed at supporting the Insurance Regulatory and Development Authority of India’s (IRDAI) long-term goal of achieving “Insurance for All by 2047”. By strengthening its physical presence in emerging economic regions, Axis Max Life seeks to bridge the protection gap and transform life insurance from a push-driven product into a basic financial necessity for households.
Sumit Madan, Managing Director and Chief Executive Officer of Axis Max Life, said the company is committed to taking financial protection to underserved regions. “Our commitment is to ensure financial protection reaches every corner of India, starting with a tangible presence where customers are underserved. The addition of 50 offices reflects our focus on Tier 2 and Tier 3 markets to respond directly to the protection needs of emerging India,” he said. Madan added that the initiative would help nurture local advisory talent and create trusted access points for financial services. According to him, the ‘Bharose Ka Address’ offices are designed to empower communities and support IRDAI’s broader mission of insurance inclusion across the country.
Apart from expanding insurance coverage, the newly opened offices are also expected to generate employment opportunities for local communities. Each branch will operate through a structured recruitment and training programme that equips advisors with digital tools and professional guidance to provide relevant financial advice to customers. In Durgapur, the expansion into Tier 2 and Tier 3 regions is likely to strengthen insurance awareness and penetration in industrial towns and growing urban clusters of eastern India. Markets such as Durgapur, which are witnessing steady economic activity and a growing middle-class population, present strong potential for life insurance companies looking to deepen their presence. Industry observers believe that initiatives like ‘Bharose Ka Address’ could help improve access to financial protection products in such emerging markets by combining local advisory networks with digital tools.
