Bajaj Finance Ltd., a flagship entity of Bajaj Finserv and a leading non-banking financial company (NBFC), announces a strategic move into the digital landscape with the launch of Digital Fixed Deposits (FD). This disruptive initiative, available exclusively on the Bajaj Finserv App and Website, offers compelling interest rates of up to 8.85%, signaling a paradigm shift in the banking sector.
Effective January 2, 2024, Bajaj Finance is set to attract depositors with a competitive 8.85% per annum rate for a 42-month tenure, catering to both senior citizens and individuals below 60 years. Sachin Sikka, Head – Fixed Deposits & Investments at Bajaj Finance, asserts, “Our foray into Digital FDs aligns with our commitment to innovation and customer-centric solutions. This move capitalizes on the increasing demand for digital financial services.”
With a customer base exceeding 76.56 million, Bajaj Finance’s Digital FDs not only promise lucrative returns but also underscore the company’s position as a frontrunner in embracing fintech. The CRISIL AAA/Stable and ICRA AAA (Stable) ratings further solidify the security and stability of this innovative financial offering.
