Bangur Cement has initiated a robust corporate campaign, titled “Vote Solid, Desh Solid,” aimed at invigorating civic engagement ahead of the forthcoming elections. This initiative, a sequel to the acclaimed “Solid Ghar” campaign, showcases Bangur Cement’s commitment to societal welfare through innovative corporate citizenship.
Led by Bollywood icon Sunny Deol, the campaign resonates with the ethos of responsible citizenship, drawing parallels between building solid homes with Bangur Cement and fortifying the nation through voting. Central to the campaign is the “Vote ka Vachan” platform, hosted on Bangur Cement’s website votekavachan.bangurcement.com. Here, citizens are encouraged to pledge their commitment to vote, with Bangur Cement promising to donate 1 KG of cement for every pledge received.
The donated cement will be utilized for various social welfare endeavors, underscoring Bangur Cement’s dedication to community development.Mr. Neeraj Akhoury, Managing Director of Shree Cement, expressed, “Bangur Cement’s ‘Vote Solid Desh Solid’ campaign epitomizes our corporate ethos of driving positive change. The ‘Vote Ka Vachan’ initiative reflects our commitment to leveraging corporate resources for social impact.”
