17
Apr
Amazon India has announced the expansion of its Smartchoice program to the fast-growing tablet category, following the program’s success in the laptop segment. In 2024 alone, one in four laptops sold on Amazon India was a Smartchoice recommendation, with the initiative contributing to a 30% growth in premium laptop sales. Designed to simplify purchasing decisions, the Smartchoice program offers expert-validated recommendations based on specific customer needs such as education, gaming, entertainment, and professional use. Tablets—witnessing a 26% year-over-year growth—are now part of this curated experience, featuring top-rated models from Samsung, Lenovo, Asus, Honor, Acer, and HP. “With customers overwhelmed by…