Britannia Gobbles Cake has unveiled a limited-edition Heritage Pack, a tribute to West Bengal’s vibrant culture. Featuring the iconic Howrah Bridge on its packaging, the Heritage Pack is designed to reflect Britannia’s longstanding relationship with Bengal, where its cakes have accompanied cherished moments for generations. The initiative aligns with Britannia’s “Shonar Banglar, Moner Khabar” tagline, underscoring the brand’s enduring connection with the region’s consumers.
Yudhishter Shringi, Chief Business Officer for Adjacency Businesses at Britannia Industries, noted, “West Bengal has always been a region with deep-rooted cultural pride, and Britannia has been fortunate to be part of that legacy for so many years. Our Britannia Gobbles Cake Heritage Packs symbolize more than just a treat; they represent the occasions—big and small—where Britannia has been part of consumers’ lives.”
In Durgapur, a strategic market for Britannia, retailers anticipate high demand for the Heritage Pack. The region’s consumers resonate with Britannia’s products for their nostalgia factor, and this new offering is expected to drive engagement, enhancing the brand’s visibility and sales.
