Britannia Marie Gold has announced “HerStore,” a dynamic digital ecosystem tailored to empower women-led businesses across the country. Announced on the occasion of International Women’s Day, HerStore represents Britannia’s unwavering dedication to providing sustained assistance and resources for womenpreneurs.
HerStore, bearing the tagline “Saath Judo, Saath Udo,” epitomizes solidarity and empowerment, offering a robust platform where women entrepreneurs can uplift one another and achieve greater heights. Powered by Britannia Marie Gold, HerStore introduces a groundbreaking marketplace showcasing products and services exclusively owned by women. Additionally, the platform is set to introduce an array of training modules, workshops, and upskilling videos, ensuring women entrepreneurs are equipped with the essential tools and knowledge to succeed in today’s competitive market.Building on the success of Britannia Marie Gold’s MyStartup Contest, which has already provided seed funding and training to over 50 entrepreneurs, HerStore aims to democratize the entrepreneurial landscape for women across India. With a zero-commission model, the platform offers womenpreneurs a cost-effective avenue to showcase their offerings without financial constraints.
Amit Doshi, Chief Marketing Officer at Britannia Industries, emphasized the company’s commitment to nurturing women entrepreneurs, highlighting HerStore’s role in providing ongoing guidance and support. The platform, conceptualized by MullenLowe Lintas group and developed by Hash Connect, is poised to revolutionize the digital landscape, empowering womenpreneurs with cutting-edge technology and a seamless user experience.
