Britannia NutriChoice, a leading player in the biscuit market, has introduced the NutriPlus app, marking its entry into the health-tech sector. Developed in collaboration with Aktivo Labs, a trailblazer in evidence-based health solutions, the app aims to revolutionize how individuals track and manage their health.
The launch comes amidst concerning trends highlighted by the Indian Council of Medical Research (ICMR), indicating a surge in metabolic non-communicable diseases (NCDs) across India. With millions diagnosed with diabetes, prediabetes, and hypertension, the NutriPlus app addresses a critical need for accessible and effective health monitoring solutions. Prof. Richard Siow, Director of Ageing Research at King’s College London, UK, commented, “The collaboration between Britannia and Aktivo Labs to develop the groundbreaking NutriPlus app has the potential to raise the awareness of millions in India about lifestyle interventions which can assist in reducing the risk of age-related NCDs.”
Amit Doshi, Chief Marketing Officer of Britannia Industries, underscored the brand’s commitment to providing consumers with innovative tools to support their wellness journey. The app offers a unique NutriScore, consolidating various health parameters into a single, user-friendly metric.Gourab Mukherjee, CEO & Co-Founder of Aktivo Labs, emphasized the app’s potential to harness real-time health data to empower users and improve health outcomes.
