Campus Activewear Ltd., one of India’s largest sports and athleisure footwear brands, hosted its Annual Retailers’ Meet in Muzaffarpur in partnership with Tag Activewear. The event, attended by over 155 retailers, showcased the company’s commitment to providing footwear solutions for all daily activities, catering to diverse customer needs across genders and age groups.
The brand introduced several new collections, including a youth-focused sneaker range, “Sneakers for Her,” the Ultrawalk collection for walkers, and a revamped kids’ line featuring light-up shoes. Campus Activewear’s Chief Marketing Officer, Prerna Aggarwal, emphasized the company’s focus on celebrating “everyday moments” with products that combine style, comfort, and functionality.
In Muzaffarpur, local retailers expressed optimism about the new collections. The demand for affordable and fashionable footwear is on the rise in the region, and the product portfolio aligns well with local consumer preferences. Retailers anticipate strong sales driven by Campus Activewear’s brand reputation and the practicality of its offerings. With over 23,000 retail touchpoints across India, Campus Activewear continues to position itself as a leading choice for sports and athleisure footwear, aiming to enhance its market share both offline and online.
