18
May
Nihar Naturals, Marico's hair oil brand is gearing up for a slow new massage as it seeks to further penetrate the eastern market which it dominates with its new brand ambassador Alia Bhatt. “There is a perception that Nihar is an east-dominant brand,” counters Somasree Bose Awasthi, Chief Marketing Officer (CMO), Marico. She claims that it is a market leader in the value-added hair oil segment and asserts that the brand is "very big in the Hindi-speaking market (HSM) as well." According to Marico's website, Nihar Natural has four variants: Nihar Natural Coconut Hair Oil, Nihar Natural Shanti Badam Amla,…