27
Apr
According to a new study by market research group Kantar, Netflix's password-sharing crackdown cost Spain a million users in the first quarter of 2023. This translates to a decrease of about 15% of its total users.The streaming platform introduced the new system in Spain in early February, asking users for a €5.99 monthly fee to share their passwords with other households. According to Kantar, this is directly linked to the decline in the number of users in the country. Two-thirds of the one million users who log out of Netflix benefit from password sharing. One-third were actually paying for the…