06
Feb
Meta has launched the third edition of its flagship anti-scam awareness initiative Scam Se Bacho, strengthening its efforts to curb the growing threat of digital fraud in India. The renewed campaign is being rolled out in collaboration with the Indian Cyber Crime Coordination Centre (I4C) and the Securities and Exchange Board of India (SEBI). The campaign was kicked off with an educational film featuring veteran actor Neena Gupta along with digital creators Sukriti Chaturvedi, Yuvraj Dua and Shreyas Mendiratta. Using humour and familiar, real-life situations, the film highlights common scam formats such as fake job offers demanding upfront fees, “digital…
