Centrum India has expanded its product portfolio with the launch of Centrum Recharge, an effervescent energy drink mix fortified with 13 essential vitamins and minerals, including B Vitamins, Vitamin C, Magnesium, and Zinc. Priced at ₹10 per sachet, this sugar-free supplement aims to support energy, immunity, and hydration, addressing a gap in the competitive energy drink segment. The product is available in convenient single-serve sachets for on-the-go consumption and comes in variants for both kids and adults.
To boost visibility, Centrum has rolled out a comprehensive multimedia campaign featuring Bollywood actress and brand ambassador Anushka Sharma. The campaign focuses on everyday energy dips and positions Centrum Recharge as a nutritious solution to replenish lost vitamins and minerals, emphasizing its superior vitamin and mineral content compared to competitors.
Local retailers report growing demand for health supplements that combine convenience with wellness benefits. Consumers in this bustling commercial hub appreciate Centrum Recharge’s balanced approach to energy and immunity support without added sugars, making it well-positioned to capture market share amid rising health awareness. Centrum Recharge is available across pharmacies, supermarkets, grocery stores, and e-commerce platforms nationwide. Anushka Sharma highlighted, “Centrum Recharge is perfect for those who want to maintain energy and hydration naturally during busy days.”
