Citroën, the renowned French automaker, has unveiled its ambitious Network Expansion Program, aiming to establish 200 sales and service touchpoints across India by the end of 2024. This bold move represents a remarkable 400% increase in Citroën’s network footprint, catapulting it from its current 58 touchpoints to a robust 200.
The expansion rollout will span over 140 markets, covering urban, semi-urban, and rural regions, effectively democratizing access to the Citroën brand experience for Indian consumers nationwide. Shishir Mishra, Brand Director of Citroën India, emphasized the company’s strategic vision, stating, “We are aggressively extending Citroën’s reach to consumers, transcending traditional Tier I and Tier II city boundaries.”
The meticulously designed expansion plan aims to introduce innovative smart retail formats tailored to local preferences and demographics. By investing in Tier III and Tier IV markets, Citroën aims not only to capture emerging opportunities but also to contribute to the socio-economic development of smaller urban centers.Earlier commitments from Stellantis, Citroën’s parent company, reinforce the brand’s dedication to the Indian market, with an additional INR 2,000 Crores investment injected earlier this year.
