CLEAN & CLEAR® launches its latest digital film as part of the “Pimple Hi Toh Hai” campaign. Addressing the universal dread of unexpected pimples, the renowned skincare brand aims to empower young individuals to embrace their skin confidently.
The digital film sheds light on the tumultuous impact of pimples in a teenager’s life, disrupting plans and eroding self-assurance. Through its innovative campaign, CLEAN & CLEAR® endeavors to redefine the narrative, urging teens not to let pimples overshadow their confidence or aspirations.Central to the campaign is the unveiling of the new and improved CLEAN & CLEAR® Foaming Facewash®, clinically proven to reduce pimples in just one week. Boasting 50% more pimple-fighting ingredients, the facewash gently cleanses the skin while addressing concerns of dryness, retaining 99% of the skin’s natural moisture.
Manoj Gadgil, Vice President of Marketing & Business Unit Head, Essential Health & Skin Health, Kenvue, emphasized the brand’s commitment to empowering teens by offering effective solutions to combat pimple-related anxieties. Similarly, Harshada Menon, Group Creative Director, DDB Mudra Group, highlighted the campaign’s mission to restore confidence and challenge societal perceptions surrounding acne.To amplify its message, CLEAN & CLEAR® has partnered with national and regional influencers, who will share recommendations and personal experiences with the brand. The digital campaign will span various platforms including YouTube, Meta, OTT channels, music streaming apps, and gaming platforms.
