As ICC Men’s Cricket World Cup 2023 is about to take place and have also reached heights, Lenovo India has launched its brand campaign to leverage the passion of Indian cricket fans, gaming enthusiasts, young professionals, and students through ads set within the World Cup context.
The campaign aims to integrate all of Lenovo’s consumer portfolios about how it enables people looking for great specs, high performance, durability and security.
Chandrika Jain, marketing director, Lenovo India, said “Our brand campaign showcases Lenovo’s commitment to innovation and technology and highlights its wide range of consumer products and services that are custom-designed for versatile users. We believe that the World Cup is the perfect platform to connect with millions of Indian consumers who are passionate about cricket and technology.”
