Dalmia Cement is shifting its brand focus to guiding customers on proper cement usage for the Roof Column Foundation, aiming to make the brand “RCF Strong toh Ghar Strong”. The new customer-centric messaging is aimed at creating awareness amongst the home builders and contractors in choosing the right cement, using it in the right way and following best construction practices to build their dream homes.
The campaign that would consolidate Dalmia Cement as the ‘RCF Expert’ will feature Superstar Ranveer Singh. It will be launched through a comprehensive multimedia approach with Superstar Ranveer adding much efficacy to the brand’s message of predominant technical knowledge, and peerless service, as amplified by the slogan, “RCF Strong toh Ghar Strong”. Commenting on his collaboration Superstar Ranveer Singh shared, “Together, we aim to educate individuals to make informed choices, ensuring that every structure stands the test of time.”
Dalmia Cement has been instrumental in building the nation over the past eight decades, contributing to the creation of iconic national landmarks and homes for millions. The company’s commitment to structural integrity and technical expertise ensures that these generational assets, built with proper cement application, represent an investment for life.
