In a bid to provide relief from the relentless summer heat, Dermicool, a leading prickly heat powder brand from Emami Ltd., has launched overhead traffic signal shades in 35 cities across India. The initiative, aimed at easing the discomfort of daily commuters, includes Durgapur as a key location, with shades installed at Nehru Avenue in SEPCO Township.
With temperatures soaring above 35°C in several states, the shades offer a brief respite to pedestrians, bikers, and motorists waiting at traffic signals. Besides physical relief, the shades reduce glare, enhancing road safety by improving visibility for drivers. Dermicool, enriched with the double power of Neem and Tulsi, also launched an on-ground sampling drive of its cooling talc to help combat heat-induced skin issues.
Durgapur, home to a bustling crowd of industrial workers, office-goers, and students, welcomed the move. Local residents at Nehru Avenue praised the temporary shades, noting the immediate comfort and the brand’s proactive approach. Given the city’s high summer footfall, such initiatives bring tangible benefits to everyday life. Following last year’s successful pilot in Kolkata and Kanpur, the national rollout reinforces Dermicool’s commitment to cooling India down during peak summer.
