Reckitt under its flagship campaign ‘Dettol Banega Swasth India’ launched Banega Swasth India – Swasthya Mantra, a public health and hygiene-focused podcast, and a 3-volume hygiene DIY workbook for children in English and Hindi to celebrate Hand Hygiene Day. The podcast aims to engage a younger audience and spread the message of good hygiene practices.
Dettol BSI’s intervention focuses on educating consumers that only a ‘Swachh India can be a Swasth India’, and the Banega Swasth India – Swasthya Mantra podcast highlights the importance of cleanliness, sustainable living, and good hygiene practices, which are aligned to the theme of World Hand Hygiene Day 2023, ‘Accelerate action together. Save Lives – Clean Your Hands.’
The 3-volume DIY workbook aims to motivate children to maintain hygiene in their home, school, neighborhood, and during illness. At the completion of all 3 workbooks, they will be recognized as hygiene champions and receive a badge. This podcast is available for audiences across platforms like Spotify, Apple Podcast, Google Podcast and YouTube in English and HindiGaurav Jain, Executive Vice President, Reckitt – South Asia said, “Sustainable change are imperative for a cleaner and healthier India. At Reckitt, we continue to educate consumers on the importance of maintaining good hygiene habits. With the launch of the first-ever public health and hygiene-focused podcast, we are taking another step towards spreading the right message.”
