Dettol, India’s leading germ protection brand, has launched its #DadsCanToo campaign, celebrating shared parenting on Father’s Day. Aimed at empowering fathers, the campaign encourages them to confidently participate in baby care, promoting a hygienic environment with Dettol Antiseptic Liquid.
The initiative highlights that while traditional parenting roles often place baby care primarily on mothers, 94% of tasks can be performed by anyone, including dads. By providing practical guidance on daily routines, Dettol aims to foster early bonding and reduce pressure on mothers.
Kanika Kalra, Regional Marketing Director at Reckitt, emphasized the campaign’s goal of enhancing shared responsibility in parenting. The heartfelt campaign film, conceptualized by Leo India, showcases fathers transitioning from hesitation to confidence in their roles. Dettol’s #DadsCanToo campaign not only promotes hygiene but also champions equality in parenting, encouraging fathers to step up and actively participate.
