Go Digit General Insurance Limited (Digit Insurance) joined hands with Maruti Suzuki Insurance Broking Private Limited to organize an insurance awareness camp in Kanke, Ranchi, as part of the “Bima Prachaar aur Prasaar” campaign. The event aimed to educate rural communities about the importance of insurance, aligning with IRDAI’s goal of achieving “Insurance for all by 2047.”
Under the Rural Urban Social Outreach (RUSO) program and IRDAI’s Rural and Social Sector Obligations, Digit Insurance, the lead general insurer for Jharkhand, emphasized accessibility and inclusivity. Attendees at the camp learned about comprehensive insurance products, vehicle inspection services, and received complimentary health checkups. The event saw a positive response, highlighting the demand for both affordable healthcare and vehicle services in rural areas.
In Jharkhand, the insurance camp reflects the growing interest in financial protection among rural populations. With its vast reach, Jharkhand presents a unique opportunity for insurers to address untapped potential and bring more citizens under financial safety nets. Digit Insurance’s continued efforts to increase insurance penetration are crucial for creating a financially secure and inclusive society, with over 5 crore Indians already benefiting from their services since 2017.
