EaseMyTrip.com, India’s second-largest online travel tech platform, has launched its new subsidiary, EaseMyTrip Insurance Broker Private Limited. This strategic move aims to diversify its service portfolio and tap into the insurance market by creating specialized products to solve customer needs. The subsidiary is a testament to EaseMyTrip’s commitment to increased customer satisfaction and offerings. Mr. Nishant Pitti, the esteemed promoter of ETPL, will serve as Director in the newly formed subsidiary.
The new venture is expected to solidify EaseMyTrip’s position in the industry and cater to an INR 7.9 trillion market with its 20 million user base. India is the fifth largest life insurance market in the world’s emerging insurance markets, growing at a rate of 32-34% each year. The Indian insurance market is expected to reach US$ 200 billion by 2027. EaseMyTrip intends to revolutionize the insurance industry through innovation and a client-focused mindset.
EaseMyTrip, CEO and Co-Founder, Nishant Pitti, is excited about the launch. He believes this is a significant step towards diversifying services and entering the insurance market. EaseMyTrip is confident that this new subsidiary will make a lasting impact on both existing and new customers.
