In support of FIFA’s Women’s Football objectives, [Rexona], the world’s number 1 deodorant brand (*verified by Nielsen IQ) launched the ‘Breaking Limits: Girls Can’ series in India with the ambition of helping more girls play football. Rexona aims to transform lives through movement, empowering individuals with confidence and fostering inclusivity and change. Their mission goes beyond deodorant freshness, promoting inclusivity and change in the movement.
Rexona has launched the Breaking Limits Programme, a free digital training series for coaches, community leaders, and mentors to boost youth confidence and opportunities through movement-based programmes.The Girls Can series aims to create safe environments, boost self-esteem, and ensure inclusivity for all ethnicities. Rexona’s new campaign highlights the shocking fact that less than 1% of girls in India participate in football.
Kolkata art installation features a hundred white jerseys with a pink shirt representing 1%, engaging public, Aditi Chauhan (Goalkeeper for the National Indian Women’s team) , and influencers to highlight the disparity. Ashwath Swaminathan, Head India Oral Care and Deos said: “Rexona stands as a beacon of support, motivating girls to dream big, play their hearts out, and demonstrate that they can achieve greatness beyond any limitation.”
