Fastrack has launched its new brand campaign, ‘BeBoth’, featuring actor Vijay Deverakonda as the brand ambassador. The campaign celebrates the youth’s effortless straddling of contradictory ideas, beliefs, and attitudes through fashion. Through #BeBoth, Fastrack welcomes this new era in all of youth’s expressions, especially fashion.
The campaign features 15 unique watches with design features that combine seemingly opposing elements, including skeletal automatic, chronographs, and multifunction designs for young men and bling rose gold, unique bracelet designs for young women. Fastrack aims to inspire consumers to “Be Both” and flaunt their contradictions with aplomb. The collection is priced between Rs 2995 and Rs 9995/-.
Ajay Maurya, Head of Marketing and Product, Fastrack said, “With this brand campaign, Fastrack has thrown a spotlight on the contradictions that define the lives of the youth and are integral to the way they express themselves. We are thrilled to partner with the talented trendsetter, Vijay Devarakonda who brings authenticity, versatility, and a lot of style to the campaign, making him the perfect ambassador to represent Fastrack’s new brand ethos.”
