Flipkart, India’s leading e-commerce platform, has announced the eighth edition of its flagship Samarth sale event, ‘Crafted by Bharat,’ to be held on August 15, 2024, in celebration of India’s 78th Independence Day. The sale will feature over 25,000 unique handicraft products from across the country, showcasing the rich cultural heritage and craftsmanship of hundreds of artisans, weavers, and entrepreneurs.
This edition of ‘Crafted by Bharat’ will highlight more than 100 traditional art forms, including wooden art, metal-casting, and traditional furniture, offering a curated selection of home and kitchen products. The event also emphasizes inclusivity, with a dedicated storefront for women, rural entrepreneurs, and members of LGBTQ+ communities, supporting MSMEs from Tier-2 and Tier-3 cities like Agra, Jaipur, and Varanasi.
Rajneesh Kumar, Chief Corporate Affairs Officer of Flipkart Group, expressed enthusiasm about the event, stating, “This sale is a testament to our commitment to promoting local handicrafts and supporting MSMEs. By uplifting seller communities, especially MSMEs, we create meaningful opportunities for artisans and drive economic growth.”Artisans participating in the sale, like Rishabh Bharadwaj of Vishal Handicrafts, acknowledged Flipkart’s support in expanding their reach, further enhancing the visibility of traditional Indian crafts.
