Pune-based real estate developer Gera Developments, which has been building homes in Pune for the last 50 years, said on July 13 that it has signed Bollywood actor Amitabh Bachchan as its brand ambassador.
“… Amitabh Bachchan has not only reinvented himself to stay relevant but he has also created a personal bond and an emotional appeal with everyone, which is in line with the principles of the Gera brand,” the company said in a statement explaining its decision to sign the 80-year-old as its brand ambassador.
“We have seen an immediate resonance with Gera’s brand, especially as our trend defines child-centric homes. Brand Bachchan’s resilience resonates not only with the general audience but also among the elite,” said Rohit Gera, Managing Director, Gera Development.
The company added that the announcement comes at a time when Gera has a strong pipeline. It will have 5.5 million square feet of salable area under development in Pune, the statement said.
“I look forward to my endorsement with Gera Development. I especially liked their innovative ideas and focus on child-centered homes. They have been in the real estate development business for over 50 years, which is a commendable achievement,” Bachchan said in the statement.
