In a bid to energize children braving extreme summer conditions, Glucon-D has rolled out its ‘Energy Ka Gola’ initiative across Kolkata, Mumbai, Hyderabad, and Lucknow, reaching more than 10,000 children with over 700 kgs of Glucon-D infused ice golas. Designed to combat fatigue and support immunity, the campaign is distributing chilled golas in popular flavours like Orange, Mango, and Nimbu Pani at over 100 playgrounds and stadiums.
The initiative comes as fluctuating weather — from scorching heat to sudden rains — affects children’s outdoor activities and overall wellbeing. Glucon-D, enriched with glucose and Vitamin C, offers a quick energy boost and immune support, particularly vital in humid conditions where perspiration leads to energy loss and risk of infection.
In Kolkata, the campaign is active in high-traffic areas such as Lichu Bagan, Central Jail Ground, Belgharia Athletic Club, and Vivekanand Play Ground. With its intense humidity and alternating spells of rain and heat, the city has witnessed strong community engagement. Local influencers like Foodyybar and through throughmypinkwindow have joined hands to spread awareness, underscoring the product’s value in everyday play routines. Tarun Arora, CEO of Zydus Wellness, stated, “We’re blending nostalgia with science to address today’s summer challenges for children’s health and energy.”
