Godrej Consumer Products is reportedly in talks with Raymond for its male grooming brands Park Avenue and Kamasutra condoms.
The potential deal will give Godrej Consumers a big game in the categories of men’s personal care and sexual wellness. The Sinhania family-backed Raymond has been trying to isolate his consumer care business for more than two years, the Economic Times reported, citing people familiar with the matter.
Godrej Consumer Products had acquired hair care brand bBlunt in the past but if the deal goes through, it will be the first major deal with an Indian brand.
Last year, direct-to-consumer firm Good Glam Group canceled negotiations to acquire Raymond’s consumer care business due to expensive valuations.
