Hindustan Coca-Cola Beverages (HCCB) has announced plans to train 25,000 women in financial and digital literacy to bridge the gender gap in financial inclusion and digital technology adoption. The initiative, partnered with the Y4D foundation, aims to equip women from diverse backgrounds and bridge the skills gap in financial and technological knowledge. The financial literacy training will cover fundamental concepts like Banking Basics, Account Opening procedures, Unified Payments Interface (UPI) training, Investment Guidance, Net Banking, and information on various Government Schemes for women.
The digital literacy component will cover topics like Mobile Banking, Digital Market Linkage, and Cyber Safety and Security. The training will be conducted in a classroom-based format in identified locations nationwide, with beneficiaries trained in groups based on their interests, needs, and current digital and financial literacy levels. The goal is to promote a more concentrated and efficient learning experience.
On this initiative, Himanshu Priyadarshi, Chief Public Affairs, Communications & Sustainability Officer, Hindustan Coca-Cola Beverages, said, “By boosting these women’s financial literacy and digital competence, we hope to contribute to the country’s economic growth. We believe that the financial and digital inclusion of underserved women is essential to unlock the economic potential of India.”
