HCG Cancer Centre Kolkata hosted a unique pickleball tournament for cancer survivors ahead of World Cancer Day, marking the city’s first such event. The tournament, aligned with the global theme “United by Unique,” celebrated the resilience and unique journeys of cancer patients. Over 25 participants, including survivors, families, clinicians, and caregivers, competed in doubles matches, fostering camaraderie and support. The event also featured wellness workshops focused on post-treatment activity and relaxation zones for mental well-being. Mr. Prateek Jain, Regional Business Head, Healthcare Global Enterprises Ltd, emphasized the event as a celebration of the “fierce determination of cancer champions.” Dr. Amarjeet Singh, COO, HCG Cancer Centre Kolkata, highlighted the center’s holistic approach to healing, while Dr. Rajeev Sharan, Senior Consultant, Head & Neck Oncology, noted the tournament’s positive impact on confidence and emotional wellness.
The Kolkata healthcare market is increasingly competitive, with patients seeking comprehensive care beyond just treatment. HCG’s focus on survivorship and community-building through events like this pickleball tournament positions them favorably. Such initiatives resonate with a growing segment of the market that values holistic well-being and long-term support, differentiating HCG from competitors and strengthening patient loyalty. This focus on patient experience and community engagement is a key differentiator in the evolving Kolkata healthcare landscape. The tournament underscored HCG’s commitment to supporting cancer survivors throughout their journey and promoting overall well-being.
