In a bid to democratize access to life insurance and fortify financial security across India, HDFC Life has forged a strategic alliance with Peerless Financial Products Distribution Ltd. (PFPDL). This partnership marks a significant stride towards extending insurance accessibility, particularly in Tier 2 and Tier 3 cities, where such services are often underserved.
PFPDL, a subsidiary of Peerless General Finance & Investment Co. Ltd (PGFI), boasts a rich legacy and a widespread presence across 42 locations, primarily in East India. With 40 branches under its banner, PFPDL brings a deep-rooted understanding of regional dynamics and a diverse customer base to the collaboration.This initiative underscores a shared commitment to addressing the glaring gap in life insurance penetration in India, where millions remain uninsured or underinsured. Through this alliance, HDFC Life aims to empower individuals and families with tailored insurance solutions, safeguarding their aspirations and futures.
Satyaki Bhattacharya, CEO of Peerless Financial Products Distribution Ltd., envisions the partnership as a catalyst for innovation and inclusivity, offering simplified access to comprehensive life insurance products. Likewise, Suresh Badami, Deputy Managing Director of HDFC Life, emphasizes the company’s dedication to fostering financial resilience and advancing the ‘Insurance for All’ vision.
