ICICI Prudential Life Insurance and Ujjivan SFB formed a bancassurance partnership

ICICI Prudential Life Insurance and Ujjivan Small Finance Bank have partnered to distribute life insurance products. Ujjivan SFB will offer ICICI Prudential Life’s customer-friendly protection, long-term savings, and retirement products through its 700+ branches across 26 states and Union Territories. Life insurance is a critical component of any financial plan, and ICICI Prudential Life has developed a suite of products to suit various life-stage requirements.

Ujjivan SFB offers protection products to provide income replacement in case of primary breadwinner loss. Long-term savings products help customers build a savings pool and achieve financial goals. Retirement planning products ensure guaranteed life-long income for financially independent retired lives.

Pure protection platforms include ICICI Pru iProtect Smart and iProtect Return of Premium, while long-term savings products like ICICI Pru GIFT Pro, ICICI Pru Gold, and ICICI Pru Signature enable building a savings pool. Mr. Anup Bagchi, Managing Director & CEO, ICICI Prudential Life Insurance said, “Small finance banks, such as Ujjivan Small Finance Bank, play an important role in increasing the penetration of life insurance in the country. By expanding the availability of life insurance products small finance banks can empower individuals and families with financial security.”

By Business Bureau

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