India’s largest e-business-to-business (eB2B) platform, udaan, shipped over 2.25 billion products across Bharat in 2023, catering to over 23 million orders. The platform shipped 31 million Electronics products, 30 million products each in the Lifestyle & General Merchandise category, 10 Lac tonnes of Essentials, and 2 Lac tonnes of FMCG products. 22% of retailers on the udaan platform adopted digital payment methods in CY 2023.
The platform catered to 20 million orders in the Essentials category, with nearly 10 Lac tonnes of products shipped. Over 70 million products were shipped under the Discretionary category, catering to over 3 million orders. 900 sellers on the platform achieved sales worth Rs 1 crore each, while close to 600 sellers did business worth INR 2 crores on the platform. Retailers from Gurgaon, Mumbai, Pune, Lucknow, Jaipur, Kolkata, Ahmedabad, Hyderabad, Delhi, and Bangalore had the highest demand for Essentials and Discretionary products.
udaan encourages digitization of payments among small retailers and kiranas by harnessing the power of technology. In CY 2023, 22% of retailers on the udaan platform adopted digital payment methods. Vaibhav Gupta, Co-Founder and CEO of udaan, stated that the platform remains committed to empowering small businesses in Bharat by leveraging technology.
